"Telling them what you told them" has the effect of giving the audience a summary of your speech. It takes them back to the state of mind they were in at the beginning. Any passion and momentum you built during the speech fizzles.

An alternative approach is to build up your "tell them" stage to a strong, logical conclusion. Then end the speech with a call to action or a vision of the future. Your presentation will end on a high note and leave the audience with uplifted spirits.
 

© Arun Sinha, Access Communications. Access Communications is a marketing communications and technical writing firm based in Stamford, Connecticut, USA. Sign up for Access Consulting's One-Minute Communication Tip at http://www.AccessConsultingInc.com. Once a month, you'll receive an actionable idea or technique on an aspect of business communications, distilled into about 150 words.

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