One-Minute Communications Tips Archive
October 2008
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Goodwill, With No
Strings Attached
A note of thanks,
a compliment, a simple "Congratulations" — such social niceties help fortify
many a business relationship. They do so precisely because they have no overt
business purpose.
Inserting a sales message into a "goodwill" note is self-defeating. It reduces
or even negates any warmth your friendly communication has generated.
Of course, business relationships vary. You may feel comfortable mixing
commercial and personal content in the same message.
But a goodwill message has the most impact when it stands alone, and is specific
and personal. Why not take a little extra time to send it in a separate email or
letter?
Resist the urge to drop your business card into the envelope containing your
greeting, or to write a sentence about a sales matter at the end of a "thank
you" email. You're better off taking care of business in a separate communique.
© Arun Sinha, Access Communications. Access Communications is a marketing
communications and technical writing firm based in Stamford, Connecticut, USA.
Sign up for Access Communications's One-Minute Communication Tip at http://www.AccessConsultingInc.com.
Once a month, you'll receive an actionable idea or technique on an aspect of
business communications, distilled into about 150 words.
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