One-Minute Communications Tips Archive
November 2009

Social Media for Business Networking

Business networking on social media sites should be well planned and executed, or your online interactions will quickly soak up your time without producing satisfactory results. Maximize your returns from social media by following these steps.

Pick your sites. Target the ones where you're likely to find your preferred audience. Don't spread yourself too thin. Experts recommend sticking to LinkedIn, Twitter and Facebook.

Write a profile that clearly tells your potential associates who you are and what your business does.

Make friends with people who share your interests.

Post frequently, or you'll pass like a ship in the night. In Twitter, for example, once your tweet is off the first screen, few followers will find you.

Be engaging. Be interesting and human. Let your personality show. Post relevant and useful information, and contribute thoughtfully to the conversation.

Shine the light on others. It's better to share someone else's content than repeatedly link to your own website.
 

© Arun Sinha, Access Communications. Access Communications is a marketing communications and technical writing firm based in Stamford, Connecticut, USA. Sign up for Access Communications's One-Minute Communication Tip at http://www.AccessConsultingInc.com. Once a month, you'll receive an actionable idea or technique on an aspect of business communications, distilled into about 150 words.

Warning: include() [function.include]: URL file-access is disabled in the server configuration in /homepages/15/d391948431/htdocs/communication-tip-archive/2009/social-media.html on line 61

Warning: include(http://www.accessconsultinginc.com/communication-tip-archive/communication-tips-archive.php) [function.include]: failed to open stream: no suitable wrapper could be found in /homepages/15/d391948431/htdocs/communication-tip-archive/2009/social-media.html on line 61

Warning: include() [function.include]: Failed opening 'http://www.accessconsultinginc.com/communication-tip-archive/communication-tips-archive.php' for inclusion (include_path='.:/usr/lib/php5') in /homepages/15/d391948431/htdocs/communication-tip-archive/2009/social-media.html on line 61