One-Minute Communications Tips Archive
February 2010
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How to Adapt Content to the Web
It's tempting to
take text-based content from an offline source, such as a report, and load it
onto a web page unaltered. But if you rework the material a little, as outlined
below, you'll take better advantage of the web's capabilities and make the
information easier to comprehend online.
Reduce your word count. Use graphics to illustrate complex ideas. Instead
of defining a term, provide a link to a glossary on another page.
Add internal links. These help viewers quickly navigate between sections
on the same page or on different pages.
Use more subheads than you would in a paper report. The reader should get
the gist of the content by reading the subheads.
Ask yourself, "Where can I add white space?" Try to break up long
paragraphs into one- or two-sentence chunks, or split long sentences into
bullets. Increasing the page's length is fine, as web users don't mind scrolling
down (they dislike scrolling side to side).
© Arun Sinha, Access Communications. Access Communications is a marketing
communications and technical writing firm based in Stamford, Connecticut, USA.
Sign up for Access Communications's One-Minute Communication Tip at http://www.AccessConsultingInc.com.
Once a month, you'll receive an actionable idea or technique on an aspect of
business communications, distilled into about 150 words.
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