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Internet Marketing:
Digital Strategies for Reaching Your Customers
A website is just one slice of the Internet marketing pie. The Internet offers a wide range of pathways by which to reach your customer. We help you find new avenues for communicating with your audience online, talking to them even when they're not browsing your website.
Internet Marketing Beyond the Website
In the past, your Internet marketing activities were designed to bring visitors to your website, where you converted them to customers. Here's how the business model looked:
Today, the customer experience no longer ends at the website. Internet marketing continues beyond the website, because new tools make it possible to monetize your visitors and customers even after they've left your site. The business model has expanded:
What Changed the Playing Field?
The Mobile Web
By 2015, more people will access the Internet through a mobile device like a smartphone or a tablet, than through a desktop computer. Given the history of the web, this prediction will likely come true before 2015.
This means more and more people will interact with businesses through mobile applications, or apps. They will talk to your employees via live chats on their handheld devices, and they will buy products, services and content on the go. Without visiting your website.
More Locations to Monetize Your Content
You can earn revenue from your content by selling it directly to consumers on social websites. Or you can put your content on ad-supported websites and earn a portion of the website's take from advertising. Either way, your content lives outside your website and still adds to your top line.
You Still Need Your Website!
Customers will interact with you away from your site only if they trust you. To trust you, they must first know you. And if they want to know you, they will look up your website.
Internet marketing still depends on the website. For many businesses, the company website will remain the focal point of their Internet marketing efforts.
Access Communications's Internet Marketing Services
Our Internet marketing services include:
- Web design and development
- Ecommerce enabled websites
- Search engine optimization
- Search engine marketing (pay-per-click ad campaigns)
- Email marketing
- Social media strategy and plan implementation. Includes Facebook business page and custom pages, Linked In and Twitter profiles, or other social media presence as necessary.
- Facebook applications
- Blog setup and training. Writing blog posts also available.
- Article marketing
- Press release marketing
- Banner ads
- Mobile web strategies, including custom applications ("apps")
- Video production
Contact us about our Internet marketing services today.